“3 Crucial Mistakes Business Owners Are Making When Choosing Printing Services”
1. You Get What You Pay For – This adage is especially true in the printing business. If you want good quality printing you should decide to deal with a Printer because of the overall value offered NOT because of the lowest price. Here’s why…Value = Quality + Service + Price Just like in your business you hire the best people and buy the highest quality products – consequently you have to charge more!
Dirt cheap printers don’t usually stand behind their work if there is a mistake. Sure, other printers might do your printing for a little less money but how will they treat you if there is a mistake with your job? To give the cheapest price they usually have low-wage, inexperienced employees that have not been adequately trained. They also cut corners by using cheaper inks and low-quality paper. The little bit of money you saved ends up costing you more in the long run
Believe me, there is a little saying we tell all our customers…“The good feeling of a cheap price is long gone before the stench of poor quality is ever used up“
2. Your Image & Reputation Are On Display – Your printed piece IS YOUR IMAGE to your potential customers. It directly reflects on your professionalism and the standards of work you are willing to accept. If you are handing out shoddy marketing materials it rubs off on your company image. Plainly said “Shoddy or low-quality printing because of cheap prices makes you look bad” No amount of savings is worth this. You’ve worked too hard and spent too much money building your company image and reputation so why throw it away for a few pennies you save on printing.
3. Watch Out For Those Hidden Costs! – You will get charged extra for things other printers normally include in their quotation in the first place – charged extras for Plates, Cutting & Artwork. Cheap printers will penny-pinch you to death. What initially seemed like a good price actually ends up costing you more in the end. This is a well known tactic used by printers to get you in the door
Here’s a big tip…To avoid buying on price alone, we suggest you choose one or two printers and rank them in the order that is important to you…
Jameson Press is a family-run printing business, operating from Hertford, Hertfordshire.
Our main products are brochures and training manuals. Letter heads , business cards, leaflets.
Our business began in 1976 now thirty eight years on and three generations of family our successful printing and design company are still supplying quality and custom care.
By working with clients our marketing and design team will be creative delivering measurable results working with marketing specialists in providing printed and digital solutions to help customers with their communication goals.
We strive to provide value for money through creative thinking, quality products and exceptional customer service.